For 150 years Spiegel has been an iconic American brand proudly serving over 90 million customers worldwide. As a leading consumer brand it reaches its customer base through a combination of specialty catalogs, e-commerce, social media and digital marketing partnerships. Spiegel has continued to evolve its global positioning to stay relevant to the timeless baby boomer consumer.
One of Spiegel’s strongest brands is Newport News, a 30-year old lifestyle and resort wear brand that has a strong market position appealing to women seeking stylish, yet affordable casual fashions. Newport News is famous for inventing “build your own bikinis” and its “one price fits all” campaigns.
Spiegel has always been at the forefront of new technologies and in 1997 it launched Shape FX. Famous for helping women “make the body they have, look like the body they want” this revolutionary body-enhancing concept offers apparel and intimates for women to help them achieve their ideal body type.
Spiegel is headquartered in New York and also owns the following brands: Carabella, A.B. Lambdin, Clifford & Willis, Ultimate Outlet, Jeaneology, Cami, Together and Honey Bee.
- Date June 18, 2016
- Tags Consumer, Fashion
- URL View Project