Dana Fragrances

Dana Fragrances

About Us
The House of Dana was founded in Barcelona Spain in 1932 by Javier Serra, a pioneer in the beauty industry. Our approach to beauty is based on our founding principles: work with the most talented people, create original products, and package them with style. Our competitive advantage stems from our fine fragrance heritage, our passion for forward-thinking product development, and our commitment to creating authentic and engaging brands. The result: luscious, luxurious, and unique products designed to satisfy the most discriminating consumers. Dana has a long history of creating award-winning fragrances, cosmetics, skincare, and personal care products.

Dana has completely revamped its product line with updated formulas, improved packaging, and more contemporary graphic design. Consumers who have enjoyed Dana brands for years will continue to enjoy their favorite products with a new fresh look and improved performance. Iconic brands like Tabu, Chantilly, English Leather, British Sterling and more have all been updated to meet the demanding needs of today’s discriminating consumers.

In addition to contemporizing the existing portfolio, Dana has invested significantly in new product innovation. For example, the launch of a world-class men’s grooming line is just one of the areas where Dana is breaking new ground. Dana has arguably created one of the best shave systems on the market, offering rich product aesthetics and unsurpassed performance. Another example is the launch of a new Specialty Bath line targeting millennials is another example where Dana is capturing new white-space. By focusing on design and performance, Dana is poised to attract an entirely new generation of women.

At Dana, beauty is more than skin-deep. The company is dedicated to creating authentic brands that speak to people’s aspirations. That’s why Dana created Valor, the first line of fine fragrances specifically designed to celebrate our troops and champion the American Dream for a new generation. Valor celebrates our values – it’s about: breaking down barriers and overcoming challenges; drawing closer and finding each other; giving more than you take, and making a difference. A portion of the proceeds is donated to organizations that support America’s troops.


  • Men’s & Women’s
  • Fragrance
  • Specialty Bath Products
  • Body Care Products
  • Men’s Grooming Products
  • Holiday Gift Sets &
  • Seasonal promotions